Youku Tudou to produce Voice of China Kids

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Youku Tudou has obtained exclusive rights from John de Mol’s Talpa Holding to produce The Voice Kids format in China.

The series will be produced by the company’s Tudou division, which caters to younger audiences and has also produced shows such as Weekend Show, The Show and Tudou K-pop.

Launched in 2012, The Voice Kids was created by Dutch media tycoon John de Mol as a sister show to top-rating global franchise The Voice. There are currently 25 local versions of The Voice Kids in production worldwide.

The Voice of China Kids will follow the classic, global format including blind auditions, singing competitions and professional coaching. As it is based on an internet platform, the Chinese version will have opportunities for viewers to interact with the show across multiple screens.

“We’re excited to bring this worldwide hit format to China and its integration into the Youku Tudou media and entertainment ecosystem will add further appeal beyond its already great interactive, participatory quality and unique design,” said Tudou president Weidong Yang.

“I am thrilled that The Voice Kids will come to the Chinese audience through a pioneering media outlet such as Tudou. The Voice Kids has already received high ratings and recognition from around the world. With the huge success of The Voice of China, I believe The Voice of China Kids will receive massive attention and generate a huge amount of buzz for the Chinese audience,” said Talpa president John de Mol.