Tencent’s JOOX enters Malaysian market

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Tencent’s music streaming service JOOX has launched in Malaysia with three different user interfaces, reflecting the multicultural and multi-language nature of the Malaysian market.

Content has been divided into Melayu hits, Chinese hits and international. Users can also narrow searches by genre and time period and have access to a wide range of free radio stations under the three language selections (Malay, Chinese and English).

In a statement, Tencent said the service will be “frequently updated by local curators that are relevant to Malaysian trends, cultures and issues”. Malaysia is the second market for the music app following its launch in Hong Kong in January.

JOOX is free but has an option to upgrade to a premium subscription service, which offers benefits such as being able to download songs for offline use, ad-free music streaming and access to high-definition quality soundtracks. The premium subscription costs $3.50 (RM14.90).

The service was unveiled at a launch event in Kuala Lumpur attended by supporting music labels including Sony Music, OSM, Universal Music and Warner Music.