PCCW | Streamlined

INTERVIEW: Viu CEO Janice Lee on building a regional streamer in Southeast Asia

Localised content, partnerships and data analytics have been essential in building both MAUs and subscriptions in the first half of 2021.

Produced by Korean production house Victory Contents, the show stars Kim So Hyun (The Tale of Nokdu) and Ji Soo (Moon Lovers: Scarlet Heart Ryeo).

Pan-regional streamer taps into the Thai wave with shows from GMM Grammy’s One31 and GMM25 channels, as well as ‘Made In Singapore’ content.

Pan-Asian streaming service will develop youth-oriented series and films based on Wattpad’s stories.

New shows include a reboot of Malaysia’s Kopitiam and a sequel to Hong Kong drama Psycho Detective.

All films and TV shows on the service, including Korean dramas, will be subtitled in Burmese.

Viu’s Singapore-Malaysian adaptation will be available on HBO Asia’s channels and services throughout Asia.

Story and cast of Asian adaptation of the Scandinavian crime series will straddle Singapore and Malaysia.

Shows from leading Korean cable broadcaster to stream on Viu include Misty, Welcome to Waikiki and Strong Girl Bong-soon.

Hallyu reaches India as streaming service plans to add 20 more Korean dramas by March 2018.