China’s LeTV is collaborating with Chinese filmmakers including Zhang Yimou and Tsui Hark to help market its new smartphone.
Tag: LeTV
China mulls quotas on foreign TV programming
China’s online video platforms are bracing themselves for the possible introduction of quotas on foreign TV programming, while the thorny issue of streaming content to smart TVs continues to trouble Chinese regulators.
LeTV eyes retail, internet finance sectors
Chinese online video company LeTV is planning an entry into both internet finance and bricks-and-mortar retailing after raising $731.5m (RMB4.5bn) from a pool of investors including CITIC Securities.
Breaking schedules: China’s online video boom
Forget DVD and television; China’s young audiences are already consuming most of their entertainment through online video platforms.