Chinese tech giant will use the platform to expand its WeTV service, which it launched in Thailand last year, across the region.
Singtel-owned OTT service cited a failure to grow revenues quickly enough and cover its increasing operating costs.
All3Media will handle international sales on all HOOQ originals, unless rights are retained by the production company or HOOQ.
Regional streamer has renewed its deal with Thai production house M Pictures and formed a new partnership with ride-hailing service Grab.
Asia and US-based OTT chiefs predict Chinese and Thai content will follow the Korean wave into diverse international markets.
Ten Indian and Southeast Asian projects selected for second round of streamer’s Filmmakers Guild initiative.
Hotstar Premium users will be able to access HOOQ’s 6,000-hour catalogue of Hollywood films and TV shows under the new deal.