John Saad appointed CEO of iflix MENA

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Pan-regional streaming platform iflix has appointed telecoms industry executive John Saad as CEO of its operations in the Middle East and North Africa (MENA).

Saad has previously held posts at telecoms operators Mobily in Saudi Arabia and Vodafone in Egypt and Qatar, where he was responsible for growing the companies’ business and market position.

iflix co-founder and group CEO, Mark Britt, said: “John’s commercial and telco expertise will be invaluable as we continue to cement our position as the leading entertainment provider across emerging markets. I’m thrilled to welcome him on board to lead iflix MENA into the next phase of growth.”

Saad added: “iflix has established itself as the preeminent market leader in digital entertainment across this region and I am excited to join the team to help lead the entertainment revolution in the Middle East.”

Current head of iflix MENA, Nader Sobhan, is shifting to a new global role as strategic advisor working closely with Britt.

“Nader was instrumental in building iflix’s footprint throughout the region. As a co-founder of iflix MENA, he was pivotal in establishing the partnerships and strategies, which have propelled our business in the region. On behalf of the team, I would like to congratulate Nader on his new role where he will continue to advise iflix’s executive team and board, grow and manage the company’s key partner relationships, and provide crucial business development support,” said Britt.

Since its launch in the MENA region in June 2017, iflix has expanded across eight markets and established a joint venture with mobile and data services operator Zain.

The company also recently won Best OTT Production of the Year at the ASBU BroadcastPRO Middle East awards for its first original production in Arabic – Cairo-set comedy Tough Luck. Launched on iflix during Ramadan, the series is co-produced by Dubai-based Front Row Filmed Entertainment, Kuwait National Cinema Company (KNCC) and Cairo-based Shadows Communications.