Vimeo and Indiegogo have formed a partnership under which Vimeo will become the preferred distribution platform for films raising finance through crowd-funder Indiegogo.
Vimeo is also creating a fund that will match dollar for dollar the funding raised for select film campaigns on Indiegogo in return for exclusive distribution rights for Vimeo On Demand.
In addition, Indiegogo will join Vimeo’s newly-formed Vimeo On Demand Publisher Network, with a dedicated VOD storefront on Indiegogo’s site, featuring titles funded by Indiegogo campaigns available for purchase.
Vimeo will also create a dedicated Indiegogo VOD home on Vimeo, featuring a rotating selection of Indiegogo campaign-funded films curated by Vimeo.
The first project to participate in the new partnership is Malcolm Carter’s documentary The Connected Universe about the interconnectivity of all things. The film is currently highest-funded documentary ever on Indiegogo.
Past Indiegogo campaigns that have used Vimeo as their distribution method include Video Game High School Season Three, Angry Video Game Nerd: The Movie and Mad As Hell.