India’s Eros Now sets digital release for Meri Nimmo

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Indian streaming service Eros Now is launching its first original film, Meri Nimmo, which it produced with Colour Yellow Productions, on its platform tomorrow (April 27).

Directed by Rahul Shankalya and produced by Aanand L Rai, the film was selected for the 2016 edition of NFDC Film Bazaar and will enjoy a straight to digital release on Eros Now.

A coming-of-age story starring Anjali Patil (Newton) and child actor Karan Dave, the film was screened at the Mumbai Film Festival and International Film Festival of India (IFFI) last year.

The story follows an eight-year-old boy who believes he is in love with a 24-year-old girl and is heartbroken when the object of his affection decides to get married.

“This launch is a mega step on the evolution of the film business in India,” said Eros International chief content officer Ridhima Lulla. “The launch of our first direct to digital film, Meri Nimmo, furthers our promise of offering very engaging original content ensuring a superior consumer experience.”

Rai said: “Developing content for digital consumption on Eros Now was a natural progression after our association together on films for the big screen. The digital world excites as well as challenges me, and at Colour Yellow Digital, we can’t wait to paint this blank canvas and present Indian content targeted towards audiences for this medium.”