Pan-regional streamer iflix is partnering with TikTok, one the world’s leading short-form mobile video platforms, to bring short videos to audiences in 13 countries across Asia.
Under the partnership, TikTok’s extensive collection of short-form viral videos from around the world will be available to iflix users on a dedicated TikTok channel. The content will cover a wide range of categories including travel, comedy, pets, sports and lifestyle.
TikTok videos will be included within iflix Snacks, iflix’s category for short-form content, which forms part of a content mix that also includes iflix originals, mostly long-form productions such as films and series, and product acquired from US and Asian producers.
Speaking about the rise of user-generated, short-form content, Cheah Sheau Mei, User and Content Operations Manager, TikTok Malaysia, said: “This increasing trend is a precursor for consumer consumption habits all over the world, and more and more companies are beginning to leverage this as part of their content strategy.”
In a statement, iflix described the partnership with TikTok as another forward step in the company’s content strategy that “reveres experimentation”.
“There’s no denying the popularity TikTok has on the user-generated content space, for both creators and consumers, especially amongst the coveted millennial and Gen-Z demo. With the addition of their curated short-form video collections in our Snacks library, iflix affirms its commitment to delivering even more on-trend formats for the benefit of our users,” added Mark Francis, iflix chief content officer.
TikTok is owned by Beijing-based Bytedance, which operates a separate version of the popular service, Douyin, within mainland China.