ErosNow signs with Pakistan’s HUM TV

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Eros International’s entertainment portal ErosNow has signed an exclusive content acquisition deal with Pakistan’s HUM TV.

The deal enables registered users of ErosNow across the world to access HUM TV’s entire library, including current shows, at no extra subscription cost. It also gives ErosNow subscribers in India the exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.

HUM TV is a 24-hour entertainment TV channel that produces popular TV shows such as Zindagi Gulzar Hai, Humsafar and Dastaan.

“We are extremely happy to introduce Pakistan’s popular soaps to a new digital generation of South Asians globally and add to our roster of content,” said ErosNow CEO Rishika Lulla Singh. “The partnership with a leading channel like HUM will give our subscribers an opportunity to view the much sought after and varied Pakistani content.”

Hum Network president Sultana Siddiqui said: “We at HUM, are delighted to partner with ErosNow, a leading global digital entertainment provider. This association enables us in reaching out and providing some of our best Pakistani content to millions of keen internet users across the globe.”

ErosNow carries thousands of new and catalogue movies from Eros International and other Bollywood studios, along with TV content, music videos and audio tracks. Viewers can consume through monthly subscriptions, download to rent and download to own options, all without ads.

HUM Network, the only publicly listed broadcast media house in Pakistan, also operates Masala TV, Pakistan’s first 24-hour live cooking channel, and HUM Sitaray, Pakistan’s first fashion and lifestyle channel.