Eros Now, the OTT service operated by India’s Eros International, has entered into a partnership with China’s Wasu Media Group to deliver Bollywood and original Indian content to Chinese audiences.
State-owned Wasu Media is a cable TV, OTT and IPTV service provider that reaches 125 million users in more than 100 Chinese cities. It plans to stream Eros Now’s content as part of its SVOD offering.
Since the success of Dangal, starring Aamir Khan, which grossed $190m at the Chinese box office in 2017, several Indian films have performed well theatrically in China including Bajrangi Bhaijaan and Andhadhun.
Foreign streaming services are not allowed to launch in the mainland China market. However, some global streamers such as Netflix have licensed their programming to Chinese streaming platforms.
Eros Digital CEO Rishika Lulla Singh said: “We have always believed that content is not limited by boundaries. China is a great market for Bollywood content and our partnership with Wasu Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”
Lu Dan Qiang, general manager, Wasu New Media Operations, said: “Wasu Media’s partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high-quality Indian film and TV content, which is a win-win cooperation for both parties.”