Eros Now expands in Indonesia through Xiaomi

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Indian streaming service Eros Now is entering the Indonesian market through a strategic distribution partnership with Chinese technology company Xiaomi.

The service will be available on Xiaomi’s Mi TV platform in Indonesia for a monthly subscription fee of $7.99 (IDR26,000) or an annual subscription of $71.88 (IDR260,000). The partnership follows the launch of Eros Now on the Mi TV platform in India earlier this year.

Eros Now streams more than 11,000 Bollywood and Indian regional language films, entertainment shows, music videos and originals. Indonesia has a large Indian community that consumes Bollywood films mostly on local television through dedicated slots.

Xiaomi claims to be the world’s fourth-largest smartphone brand and says it has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform.

Eros Digital CEO Rishika Lulla Singh said: “We set out on this journey with Xiaomi with the aim of providing an immersive experience through our blockbuster entertainment and Xiaomi’s cutting-edge and state-of-the-art technology of the Mi TV. Following our collaboration in India, we are happy to expand the association to Indonesia and continue to strengthen Eros Now’s global presence.”